Master in Tourism and Hotel Management
This Tourism and Hotel Management course at Near East University examines tourism from an economic perspective.
|Full-time Duration:||1.5 years|
|Starting in:||September 2020|
|Tuition Fee:||€1,030 / semester|
|Location:||Near East University (Mersin, Turkey)|
This Tourism and Hotel Management course at Near East University aims to introduce graduate students what is social research, what are the different types of research and the research process. In assisting students how to decide on a research topic, it covers practical suggestions on how to carry out literature review and develop research questionnaire.
You can choose a programme with or without theses.
The course also focuses on data collection and alternative research methods. Academic rules, principles and research ethics are also fundamentals of this course. Finally it incorporates data analysis and effective report/thesis writing.
During this course, you will learn how to evaluate the role of marketing strategy within overall corporate strategic planning. segmentation theory, brand segmentation, niche marketing, product life cycles, and positioning approaches are discussed. Emerging concepts such as visioning, relationship marketing, strategic alliances, and database marketing in tourism are studied.
- Organizational Behaviour
- Tourism Policy and Planning
- Research Methods + Seminar
- Strategic Management for Hospitality
- Human Resources Management In Hospitality
- Sustainable Tourism and Environment
- Tourism Economy
- Trends In Globalization and Tourism